Assisting the head lingerie/sleepwear designer at Natori in NYC, I conducted trend, color & consumer research for upcoming seasons to compile into moodboards. I designed an eye mask and bridal bag which went into production. I was tasked with prototyping a variety of chemise designs featuring geometric cut outs. (2020)
spring ‘21 trend+color research
I conducted trend and mark research for women’s lingerie and sleepwear. I analyzed my findings and created mood, textile, and color boards to supplement my suggested design direction. I presented this research during merchandising and concept team meetings alongside the head designer.
presentation board
color + fabric swatches
+geometric cut-out ideations
chemise development
The head designer tasked me with applying my research to chemise ideations focusing on an identified trend of cut-out details. To incorporate the Natori aesthetic, these details were to be geometric and symmetrical, sleek and classic. From my sketches a handful were chosen for me to prototype. I experimented digitally with construction before draping and creating patterns for the designs.
+digital construction exploration
prototypes
fun fact! I was asked to present these prototyped designs to Josie Natori, CEO, for the upcoming season.
+working flats for narrowed designs
eye mask+bridal bag
+pattern flat / lace-rendered c.a.d.
+construction prototype